Tuesday, November 25, 2008

Without Options....Pfffffffffft.

The authoritative voices drone on, painting images that haunt me in my dreams as news of the financial crisis eclipse even Madonna's civilized divorce. While rabidly following the simultaneous meltdowns, I remain warily optimistic that even under the worst of circumstances people will go to dinner, buy tickets to the theater, get their hair cut and carry on with aplomb.

The secret to managing the unmanageable is to review and rereview one's options. Without options, all is dire. Pffffffffffffft.

Option #1: You will not hide but instead, treat each day as an opportunity to do it better.

Option #2: No matter how grim the news, exercise, eat a healthy breakfast, pull out the sharpest clothes and wear them with flair.

Option #3: I really do believe that the most powerful form of advertising is to be exceptional therefore no matter what you do, do it with focus and passion.

Option #4: Energy and imagination are particularly seductive qualities so hone these skills by reading, thinking and surrounding yourself with the brainiest and most generous of colleagues.

Option #5: You are not alone and can reach out to colleagues, advisors, mentors as well as talented and gifted friends for support and counsel.

Option #6: No matter the obstacles, hold to your vision and purpose of where you want to go. Dogged persistence is rewarded (ask John Updike).

Option #7: The only way to get out of a slump is to hit some balls, make some phone calls, schedule some lunches.

Option #8: Perception trumps reality so you are always in the midst of projects, opportunities and deals. Nothing's scarier than someone rumbling around on four flat tires.

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